This past semester the students in the Principles of Marketing class (Mktg 301) created advertisements for the College of Business. Each semester, students have the opportunity to create advertisements for a community partner. Last year we created ads for the Fredericksburg SPCA, next year we’re creating advertisements for the Virginia21 (get out the vote campaign). The students are given equipment and a brief tutorial on video editing then the rest is up to them. Overall they did a wonderful job, I’ve posted links to all of the ads here. Some of the ads will be used in official UMW communications.
This past spring the students in my Principles of Marketing class were tasked with creating advertisements for the Fredericksburg SPCA. The objective of some of these ads was to either increase adoptions, increase donations, or increase awareness for the spay and neuter clinic (which is much cheaper than a private clinic). The students really got into this activity and I think you can see the results. Please click below to view any of the ads that were created.
This past semester students in my Principles of Marketing classes have been developing their own business ideas via websites that they’ve created. The students have managed to put together some really impressive sites that will (in no particular order): help you find your significant other, take them to all the best places in the area, cook them a meal at home, and then work off those calories with a great work-out. Give the webpages a look by clicking on the “student web pages” tab at the top of the page.
This spring our Marketing Research Classes and our Principles of Marketing Classes will be developing advertisements for the Fredericksburg SPCA. The Marketing Research classes will be conducting a large survey that will then be used to inform the advertisements that are created by the Principles Classes. The goal of this entire project is to encourage donations, adoptions, and get the word of out about the spay and neuter clinic. I’ll post updates as the advertisements get further along. For now, if you’re interested in learning more about the Fredericksburg SPCA or the great work that they do, please click on this link.
I can’t lie, these are some of the best ads you’ll ever see. Students in my Principles of Marketing (BUAD 310) class developed advertisements for our graduate programs. The students create the ads from scratch with little to no prior experience doing video work. They were simply outstanding! Thank you to the DTLT (Andy Rush), Andrea Anthes – Graduate Programs, Malcolm Holmes – UMW Marketing Deaprtment for helping us with this. To see the finished products just click on one of the two links below. Thanks and enjoy!
This past semester the students in the Principles of Marketing class (Mktg 301) created advertisements for the College of Business. Each semester, students have the opportunity to create advertisements for a community partner. Last year we created ads for the Fredericksburg SPCA, next year we’re creating advertisements for the Virginia21 (get out the vote campaign). The students are given equipment and a brief tutorial on video editing then the rest is up to them. Overall they did a wonderful job, I’ve posted links to all of the ads here. Some of the ads will be used in official UMW communications.
