Advertisements for the Fredericksburg SPCA created by UMW students

This past spring the students in my Principles of Marketing class were tasked with creating advertisements for the Fredericksburg SPCA.  The objective of some of these ads was to either increase adoptions, increase donations, or increase awareness for the spay and neuter clinic (which is much cheaper than a private clinic).  The students really got into this activity and I think you can see the results.  Please click below to view any of the ads that were created.

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