This year’s edition of Superbowl advertisements featured some fantastic adds from Alexa losing her voice to the Doritos advertisement. Critics have declared the Alexa advertisement as the unofficial winner of Superbowl LII advertising. I personally enjoyed the NFL ad featuring the NY Giants. However, in an unofficial poll by my class, the overwhelming winner was the “This is a Tide adl”. It may just be the demographic (18 – 21 year olds) but they identified with the main character from Stranger Things and found the parody to illicit hilarity. See for yourself.
Category Archives: Advertising
Some of the best augmented reality (AR) ads from this past fall
This past fall students in Marketing 301 (Principles of Marketing) completed their augmented reality projects. The challenge was to use AR to its full benefit above and beyond a simple ad or a QR code. Anybody can scan a QR code and be taken to a video or a website, the challenge with AR is to use it in order to enhance a trigger image. I’ve posted two ads that did a great job at just that, to view the ads you’ll need to follow these instructions.
- First, download the HP Reveal app on your iPhone or Android phone. Then create a user account
- To view the first advertisement for Nike search for and follow kparker3
- Activate HP Reveal and scan the picture of the Nike shoe above
- To view the second advertisement for the Mercantile restaurant search for and follow damonkdixon
- Active HP Reveal and scan the picture of the menu also above
Augmented Reality is Going Mainstream
The new iPhone 8 comes with an augmented reality feature that allows the phone to transform static images such as a picture or the person sitting beside you to something that becomes more interactive. Users can fight a dragon on a basketball court, stand next to celebrities so that you can take selfies with them, or watch a baseball game and have the players stats appear right above their head during a live game. Typical 2D images are all around us but augmented reality allows us to add images to create a more dynamic scene. For example, if you’re at a baseball game wouldn’t it be neat to view the batter on your phone and have his likelihood of getting a hit appear on the screen next to his image, or perhaps you can you’re at a restaurant and you want to know what the items look like before you order them, augmented reality allows for an image to appear based on the static image. For more information check out this link.
Augmented Reality – Merging the physical with the virtual
This semester we are experimenting with augmented reality in our principles of marketing (Mktg 301) class. Students are taking a static image and then making it come to life using augmented reality. The idea is to enable our students to use one of the emerging methods of advertising to create advertisements for our clients Dragonfly Yoga Studio, The Agora Coffee Shop, or the College of Business. If you’re not sure what augmented reality is check out this video.
Advertisements to encourage voting in Virginia – a battleground state
Voting rates among eligible students has historically been quite low. Less than 60% of students vote in federal elections and the rate is even lower for regional elections. This year’s presidential election can be decided by a few key states and Virginia is one of them. With over 500,000 students in the state of Virginia, students in Virginia could not only decide which candidate wins Virginia but also which candidate becomes the next President. This year’s Mktg 301 class was tasked with creating ads that encourage their peers to get out and vote, take a look, hopefully they work.
