My colleague Michel Laroche (Concordia) are exploring how AI can be trained to identify where someone is in the sales funnel and whether they are more likely to
Poets and Quants (a publication that focuses on business education) recently named me as one of the top 50 undergraduate business school professors of 2024. It was an
If you have ever had a passing interest in digital marketing (or marketing) you’ve heard of the marketing funnel. Consumers at the top are gaining awareness while
