Focus Groups for the Coming Semester

This coming semester our marketing research class (Mktg 411) will be conducting focus groups for regional businesses. We’ve partnered with the Sugar Shack, a local donut shop popular with UMW students. The second business is a new restaurant called The Joint, it will serve falafel and shawarma. This focus group gives students the opportunity to inform a business that is in its infancy stage. The last business is Giant Foods, specifically a nutritionist that works for Giant Foods and is tasked with helping people eat healthier.

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