When you don’t have your phones?

We recently presented the results of a series of studies we’ve been conducting on how decision making changes when you have your phone vs. when you don’t have your phone. The studies were conducted on campus and at local retailers. We found the following: when people don’t have their phone they take less risks, are less critical, and take more time shopping. What does this mean if you’re a consumer? Don’t shop with your phones! If you’re a business, encourage people to use their phones. The presentation at the AMA Winter Conference can be found here. A boon for retail but a drawback for taste_final

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