Harnessing the power of Twitter to encourage demand

twitter-followersA big congrats to Madeleine Bate who just presented our work on Twitter at the American Marketing Association Annual Conference in Orlando.  We used the independent cinema industry as our context and examined whether it’s better to have a very wide network with lots of followers or a dense network where everybody knows each other.  Overall we found that width ruled the day but not without a caveat.  To see our presentation please see the following link. AMA 2014 Poster v3

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