Attracting Diverse Sellers into the Sharing Economy

Airbnb, Uber, Lyft, VRBO are unique in that they are not focused on attracting customers, instead they are focused on attracting sellers. Without sellers (those who would share their homes or drive others around) the online sharing platforms collapse. The demand for the sharing economy is strong and seems to be growing. In order to keep pace with that demand it is imperative that the platforms attract diverse sellers into the sharing economy. Two of my independent study students, Katherine Greener and Sophia Somson recently explored that topic and presented their work at the American Marketing Association Winter Educators Conference in Austin, Texas. A copy of their poster can be found here. Attracting Diverse Sellers into the Sharing Economy – AMA Winter 2019

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