Are used goods too expensive?

Used VW Research by my co-author Cristel Russell and I examines which products retain the most value when they’re resold as used goods.  Used goods are unique not just because they’ve been used by others but for used goods you often have the choice to either buy the used good or similar good that’s new.  For example, I could buy a used iPad with 32GB of storage or I can buy a new version with 16GB of storage, which is more valuable?  We recently presented a paper at the American Marketing Association Winter Conference in San Antonio that examined this question.  A copy of this presentation is available here. Value Dynamics in the Secondary Market – Presentation AMA 2015

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