Category: Signaling

The pandemic is subsiding in several countries and tourism is picking up. In the United States traffic in the air and on the roads is at or exceeds

That’s the question I explore in my latest article (Journal of Services Marketing). Using both the home improvement sector and a real estate brokerage I find that things

Cars from Germany, Wine from Paris, hockey players from Canada, we have positive expectations of certain products from particular countries.  However, what happens when those expectations are violated?

You’re shopping and see a great deal so you Tweet it out to your friends.  Or after you bought something new online your purchase is then “shared” on

Have you ever had to hire a contractor to do some work?  You know that there are numerous good and bad contractors, if you want to see the